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From Stalled Growth to Record-Breaking Success:
How Bussfly Boosted Revenue by 253% Per Month for a Leading Beauty Brand
THE GROWTH
80M to 2.6Cr
/month
THE WIN
4M
In a Single Day
Revenue Surge
3x Plus in Sales
From Last Year
Niche
Skin Care
Services
Paid Social
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Challenge
The client’s founder was running ads independently and had grown the business to a steady revenue of Rs 8 million per month. Despite having a massive total addressable market (TAM) and a well-structured content team, their revenue had plateaued. The brand needed help identifying and addressing inefficiencies within their ad account to unlock further growth.
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Bussfly's Solution
Our approach began with a comprehensive audit of the client’s existing ad account. We identified several opportunities for improvement, uncovered mistakes in campaign structure, and highlighted underutilized content.
After laying the right foundations with proper audience segmentation and optimized ad structures, we began scaling the campaigns both vertically (by increasing spend on high-performing ads) and horizontally (by introducing new ad variations and targeting fresh audiences).
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Breaking Away from Raw Content Reliance
Initially, the client was heavily dependent on raw influencer content to drive traffic and conversions. While this approach had some success, it was limiting the brand’s ability to expand. To diversify their advertising strategy, Bussfly implemented:
- 4x UGC: More structured and polished user-generated content that resonated with a broader audience.
- TikTok-Style Videos: Fast-paced, trend-focused videos that appealed to younger, more engaged users.
- Split-Screen Formats: A/B testing with Social Proof and Hook variations to capture attention quickly and improve engagement.
Given that the client offered a range of products – from cosmetics to facial kits and skincare – we tailored campaigns to each product category.
We began by creating initial campaigns featuring best-selling products and targeting multiple audience segments. Each video creative had up to 10 variations tested, which allowed us to optimize ad performance continually.
In addition to video ads, we introduced model shots, unboxing videos, “What I ordered vs. what I got” comparisons, and before/after demonstrations. These creatives were used at every stage of the funnel – TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) – with strategic audience time stacks (e.g., 15 days, 30 days) to ensure constant engagement and top-of-mind awareness.
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14th August SALE Preparation
At Bussfly, we prepare brands well in advance for major sale events. For this client, the goal was to triple the previous year’s 14th August SALE revenue. Through meticulous planning, campaign restructuring, and creative diversification, we were able to deliver extraordinary results.
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Results
The client’s partnership with Bussfly led to their best-ever results:
- Revenue Surge: The 14th August SALE saw nearly 3x the previous year’s revenue at a 9.36x MER (Marketing Efficiency Ratio), culminating in their biggest single revenue day ever – Rs 4 million on the 23rd March Sale.
- Annual Revenue Growth: Over 12 months, the brand generated Rs 257,649,307, a 253% increase from the previous period.
- Sustained Growth: By continuously optimizing the funnel and creatives, the brand achieved consistent growth across all product categories.
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Key Takeaways
The success of this campaign demonstrates:
- The importance of diversifying beyond raw content to include a variety of creative formats.
- Rigorous testing of ad creatives and formats to discover the most effective combinations.
- Pre-planning and advanced preparation for major sale events to capitalize on high-demand periods.
- Establishing a strong partnership with a strategic focus on both short-term and long-term growth.